3 Reasons Why Dentists Should Use PPC
Nowadays small businesses including dental offices are competing for gaining potential customers both online and offline. With rising searches, especially for mobile, it has become important to be present in the search engine result page to get relevant customer attention. With pay per click advertising, you can be present in the search engine page without waiting for the long term impact of search engine optimization work.
In pay per click advertising, you are ads are placed on the search engines result page with the help of an auction-based advertising network. This adds incredible value to any small business. This is the reason why PPC is recommended for dental offices. Given below are three reasons why dentists should use PPC:
Boost brand recognition
Although your rankings do not have a direct dependence on PPC advertising, studies have revealed that PPC ads did alongside having a good search engine rankings can give more clicks through the traffic of rates. People who view ads online have a stronger connection with the brand in offline mode and once the association is made with the brand, there is an automatic increase in traffic on the brand’s website.
Quick leads generation
PPC ads offer one of the greatest advantages as getting the business name and unique selling proposition in front of the audience immediately you start your campaigning. You wouldn’t have to wait like SEO where you need to keep waiting for getting better rankings to your site. With PPC ads you will be shown immediately as long as they are being paid.
Drive phone inquiries
PPC ads can geographically target to match what the potential customer is searching along with their city, state, or zip code. You can write an ad copy of PPC ads for a dentist on your own and you can also combine click to call ad so that through phone call your appointments can be made. Click to add extension is a very great tool because today most of us are using mobile phones to search.
If you are in search of a PPC ads agency for dentists, visit us at DentalHi5 and generate customers very easily.