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Google Marketing Live 2018

July 23, 2018 in San Jose, CA

Biggest Takeaways for your Practice

WEBINAR

PRESENTATION/DECK

As Premier Google Partners, we were invited to the Google Marketing Live 2018 Event on Jul 10-11, 2018 in San Jose, where Google announced product innovation updates on Ads, Analytics and Platforms. In this webinar, we discuss the new announcements and their impact on Dental Marketing campaigns.

Top 6 Takeaways for You
  • Rebranding
  • Responsive Search Ads
  • Local Campaigns
  • YouTube Ads
  • Mobile Page Speed
  • Smart Campaigns

1.Rebranding

Adwords has become Google Ads. This change brings an entire suite of advertising solutions. Google Ads is capable of housing ads across display, search, video, in-app and more.

Along with this, Analytics 360 and Double click brought under one brand called Google Marketing platform.

Bringing these separate tools under a single place, will help you with a complete set of tools that help you plan, buy, measure, and optimize both media and consumer experience.

2.Responsive Search Ads

With Google responsive search ads, advertisers are offered up to 15 headlines and 4 descriptions, with 80 characters been replaced with 90 characters.

This comes as Google's drive to entice advertisers to give up manual A/B testing and use automatic ad rotation.

While many advertisers yet to make the transition from manual testing and still use fewer ads for an ad group, Google has been urging advertisers to include 3 ads per ad group.

3.Local campaigns

In his introduction, Google's head of ads, Sridar Ramaswamy brought the audience attention to the search term "near me", which now appears 10 times the number of searches it used to do before.

With most purchases still done offline, with Local campaigns, Google is trying to drive traffic to the stores from the ads. With this Local campaigns, you will get the report on the store visits which Google prepares from the data gathered from the signed in users.

With location extensions, creative elements provided by the advertisers, and the specified budget, ads are generated to match the exact needs of the users.

4.YouTube Ads

With statistics showing many billion hours of video streaming per day in Youtube and up to 91% of smartphone users buy or plan to buy after watching a video, Youtube is one of the most stronger platforms for your marketing

With maximum lift, advertisers will be able to set a new smart bidding strategy. This works by placing your ads on Youtube based on the particular user's search preference, recorded from their past search history. There is a greater possibility that the person may end up opting for your brand. With 150% growth in ads conversions last year, Youtube promises the best place for your marketing. With TrueView for Reach and TrueView for Action, Google makes your presence in the ad environment of Youtube to be more effective.

5.Mobile Page Speed

Responsive search ads are effective only with a proper mobile landing page. Isn't it?

According to Google Ads Project Management Director Anthony Chavez: 50% potential customer move on if the landing pages keep loading slowly.

With Google’s mobile page speed score getting a place within Google ads, you can make sure your landing page performs to the desired levels.

6.Smart Campaigns

Smart campaigns are specifically for the benefit of small businesses. With Smart Campaigns, Google provides small businesses with ads that make them unique. This is done after it goes through the website of the particular business.

The small business owners who don't have a website needn't worry anymore. Google now provides auto-optimized landing pages that made from ads, providing you a minimum footing to boost your sales.


Speakers

Shankar Kuppuswamy
CEO, SocialHi5

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