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Facebook Ads for Dentists - Top 10 Best Practices for 2018

In the competitive landscape of Social media, Facebook ads for dentists, is a great opportunity them to reach their patients in an interactive way. Facebook Ads, if optimized to perfection, will get the ROI they deserve. Below are the top 10 best practices for running the Facebook ads for dental practice marketing in the year 2018:

Our patient acquisition rate has doubled and my website traffic is great


"I have been practicing dentistry for about 15 years and sleep medicine for about 8 years. I have been working with SocialHi5 for more than two years. Since then, our patient acquisition rate has doubled and my website traffic is great too. We get quick phone calls and e-mails from patients and I can also check on our campaigns online in their website. I would recommend SocialHi5, for the great work they have done.


Dr. Pooja Goel
http://www.sanjosesleepsolutions.com/

1. Custom Ads


Your Facebook ads should be specific and depict your dental practice by highlighting your dentists and the services you offer in your dental practice. You can highlight your ratings that you received in social media channels and also mention if you are giving any special offers. This attracts new patients and gets the attention of those in need of your services.

2. Consistent Landing Page


A consistent landing page is required for your dental practice, which highlights all your services, along with the testimonials of your patients. So that when people click on your ads they would land on your webpage which has a message that matches their needs.

3. Strong Call to Action


Your Facebook ad campaign should have strong call to action which will attract people to click on your ads and right away call your dental office. This initiates the first level of conversation and helps to proceed further with a patient.

4. Lead Ads


By clicking a Lead ads, people can directly sign up for the services you have offered. The advantage of lead ads is, you will get authentic information about your patients, as it is directly from their Facebook profile. So, you can call them to get their appointment fixed!

5. Influence Circle


Through Facebook, you can also target your influence circle which comprises of the patient base that you have built so far, as the chances of them being interested in your services are pretty high.

6. Look-alike Audience


Facebook allows you to attract look-alike audience who are similarly interested like your existing patient base. This helps you for best results in dental social media marketing.

7. Retargeting


Through retargeting ads, you can target those patients who had already visited your site, this attracts them whenever they log into their Facebook, as it poses similar to the service they require.

8. Patient Recall


It is an effective strategy on Facebook, where you remind your old patients about your dental practice through posting ads via e-mail. This helps them to visit your dental office during the year end before the expiry of their insurance.

9. Leads tracking


To have a track on your ROI, it is important to track your leads that you are getting through various campaigns.

10. Optimize Campaigns


It is necessary to optimize what works well for you and invest more on the performing campaigns. This maximizes your ROI for your dental practice.

DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. We have the best dental marketing experts for Facebook, who can maximize new patients for your dental office. We have been successfully performing digital marketing for dentists! Give us a call today and let's discuss how we can grow your practice.

1. Custom Ads


Your Facebook ads should be specific and depict your dental practice by highlighting your dentists and the services you offer in your dental practice. You can highlight your ratings that you received in social media channels and also mention if you are giving any special offers. This attracts new patients and gets the attention of those in need of your services.

2. Consistent Landing Page


A consistent landing page is required for your dental practice, which highlights all your services, along with the testimonials of your patients. So that when people click on your ads they would land on your webpage which has a message that matches their needs.

3. Strong Call to Action


Your Facebook ad campaign should have strong call to action which will attract people to click on your ads and right away call your dental office. This initiates the first level of conversation and helps to proceed further with a patient.

4. Lead Ads


By clicking a Lead ads, people can directly sign up for the services you have offered. The advantage of lead ads is, you will get authentic information about your patients, as it is directly from their Facebook profile. So, you can call them to get their appointment fixed!

5. Influence Circle


Through Facebook, you can also target your influence circle which comprises of the patient base that you have built so far, as the chances of them being interested in your services are pretty high.

6. Look-alike Audience


Facebook allows you to attract look-alike audience who are similarly interested like your existing patient base. This helps you for best results in dental social media marketing.

7. Retargeting


Through retargeting ads, you can target those patients who had already visited your site, this attracts them whenever they log into their Facebook, as it poses similar to the service they require.

8. Patient Recall


It is an effective strategy on Facebook, where you remind your old patients about your dental practice through posting ads via e-mail. This helps them to visit your dental office during the year end before the expiry of their insurance.

9. Leads tracking


To have a track on your ROI, it is important to track your leads that you are getting through various campaigns.

10. Optimize Campaigns


It is necessary to optimize what works well for you and invest more on the performing campaigns. This maximizes your ROI for your dental practice.

DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. We have the best dental marketing experts for Facebook, who can maximize new patients for your dental office. We have been successfully performing digital marketing for dentists! Give us a call today and let's discuss how we can grow your practice.

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