WHAT MAKES OUR GOOGLE AD STRATEGY A GREAT SUCCESS?
We implement the following things to grab the attention of potential new dental patients.
Quality score of an ad is determined based on factors set by Google. Based on the quality score, ads will be placed on the website. These factors include
- Relevance of Ad copy
- Relevance of Ad to landing pages
- CTR (Click-through rate)
- Account Performance History and others
To get high quality scores we need strong organization. High quality score will help you to get the full benefit of AdWords and maximize your profit.
Keywords are the specific search terms or phrases entered by the users in the search query box. Choosing the high search volume keywords is an important factor in any online marketing process. We choose keywords based on certain factors that are mentioned below:
We will select a keyword which matches closely with the content of the landing pages Also, we will select negative keywords to help streamline your ad We do not select keywords which rank too high as it will have a heavy competition and are highly expensive
Ads that we put should be appealing to users, only then users will click on our ad. There are different types of formats available in Google AdWords but text ads are the most popular type of ad.
Writing text for ad is a very challenging job as there are a lot of restrictions like ad space and limited number of words. We write ads with more focus on the tone of your advertisement and on relevant keywords that have direct connection with the target audience.
We will make sure the users feel that your dental practice is very near to help them. This will help increase the conversion rate and attract the users to click the ad or call your dental office.
The settings function in Google AdWords will give you more power and control to target your ads and save you money in the process. By implementing the above-mentioned things, we will help you have a high conversion rate and get more profits.
WHY CHOOSE US FOR DENTAL PPC:
We are an expert in advertising for dentists. We follow a simple and unique method to promote your dental practices through paid ads.
Paid searches are continuously evolving and it requires both skill and time to always stay on top. With our proficiency in dental PPC services, we help you get a high ROI on your ad spend with high quality leads. We are also a certified Google Partner which means we follow high standards when it comes to implementing current best practices for your PPC account.
So, without a second thought call us right away and grow your dental practice today! Get noticed where it matters the most!