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PPC Ads for Dentists - Top 10 Best Practices for 2018

PPC for dental practices: Pay-Per-Click marketing is considered to be one of the most effective strategy for driving quality leads for your practice. PPC for dentists works a way higher than expected because the search volume online for dentists is quite huge. With PPC dental ads, you can exceed your competitors and drive the leads to your dental practice. Below are the top 10 best practices for the year 2018, for running an effective PPC campaign to be the most preferred and best dental practice:

Our new patients have gone up tremendously and am booked for two months in advance.


" We have been in practice for 10 years now, which I started in 2007. About a year and a half ago, I contacted SocialHi5 and they had marketing platforms on Google, Facebook and they also do digital re-marketing. They also provide a dashboard where we could track our calls and web leads. In the last six months, our new patients have gone up tremendously and am booked for two months in advance. I would highly recommend SocialHi5. Thank you!


Dr. Deepak Shetty
http://www.ddsmileus.com/

1. Embed All Extensions


Ad extensions lets your Ad look more prominent and attracts more clicks, as it gives more information about your dental practice. There are various extensions namely: Sitelink extensions, Callout extensions, Review extensions, Location extensions and Structured snippets. Each extension highlights specific information in your Ads and attracts more leads. Ads with extensions are more effective and saves your cost too.

2. Mobile Click-to-call Ads


During an emergency, patients seek for immediate assistance and an ad which directly connects your dental office via phone call is quick and quite effective.

3. RLSA


When a patient had already visited your website and again does a Google search, your ad can be placed there on the top. This helps in retargeting the patients who had already shown interest on your services.

4. Strong Call to Action


For your ads to stand out, amidst your competitor's, you need a strong call to action, which can be a special offer or a free consultation. This makes your patients call your dental office right away.

5. No Research Keywords


It is always wise to stay away from some of the research oriented keywords, depending on your budget. The patients are already educating themselves on the keywords to connect your services.

6. No Competition


See that your ads does not contain keywords that reflect the dental practices of your neighborhood.

7. Seasonal


Optimize you campaigns according to the seasonal nature of the patients’ needs. So that your patients can best utilize your services at the right time.

8. Call Tracking


It is important to track the calls generated from the Ads, so that you can check on the effectiveness of the ads and also track your ROI.

9. Optimize Campaigns


As Google algorithm keeps changing, optimize your campaigns with conversion based keywords that yields you the best results.

10. Meaningful budget


Though Goggle PPC may be slightly expensive, it drives quality leads which gets converted as your patients. It is good to decide on your budget and do a campaign that will be successful.

DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. PPC marketing for dentist works the best way, yielding more new patients to their dental office. Our dental marketing experts have successfully dealt numerous PPC dental best practices. Our dental marketing strategies are wisely structured to give you the best results.

Give us a call today and let's discuss how we can grow your practice.

1. Embed All Extensions


Ad extensions lets your Ad look more prominent and attracts more clicks, as it gives more information about your dental practice. There are various extensions namely: Sitelink extensions, Callout extensions, Review extensions, Location extensions and Structured snippets. Each extension highlights specific information in your Ads and attracts more leads. Ads with extensions are more effective and saves your cost too.

2. Mobile Click-to-call Ads


During an emergency, patients seek for immediate assistance and an ad which directly connects your dental office via phone call is quick and quite effective.

3. RLSA


When a patient had already visited your website and again does a Google search, your ad can be placed there on the top. This helps in retargeting the patients who had already shown interest on your services.

4. Strong Call to Action


For your ads to stand out, amidst your competitor's, you need a strong call to action, which can be a special offer or a free consultation. This makes your patients call your dental office right away.

5. No Research Keywords


It is always wise to stay away from some of the research oriented keywords, depending on your budget. The patients are already educating themselves on the keywords to connect your services.

6. No Competition


See that your ads does not contain keywords that reflect the dental practices of your neighborhood.

7. Seasonal


Optimize you campaigns according to the seasonal nature of the patients’ needs. So that your patients can best utilize your services at the right time.

8. Call Tracking


It is important to track the calls generated from the Ads, so that you can check on the effectiveness of the ads and also track your ROI.

9. Optimize Campaigns


As Google algorithm keeps changing, optimize your campaigns with conversion based keywords that yields you the best results.

10. Meaningful budget


Though Goggle PPC may be slightly expensive, it drives quality leads which gets converted as your patients. It is good to decide on your budget and do a campaign that will be successful.

DentalHi5 is our cutting edge Dental Marketing Solution that embeds these strategies to drive quality patients to your practice from the First Month. PPC marketing for dentist works the best way, yielding more new patients to their dental office. Our dental marketing experts have successfully dealt numerous PPC dental best practices. Our dental marketing strategies are wisely structured to give you the best results.

Give us a call today and let's discuss how we can grow your practice.

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